🔍 Study What Didn’t Work Too

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Most creators only zoom in on what worked. A post went viral? Great—let’s try to repeat that. But when something flops, we usually move on without a second thought. That’s a missed opportunity. Because the things that don’t work often hold the clearest clues.

SHIFTING INTO HIGH GEAR

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Turn Setbacks Into Strategy

Start by looking at the data. What was the hook? Was the timing off? Was it too long, too niche, too similar to something you just posted? Treat each underperforming post like a puzzle. Don’t beat yourself up over it—just break it down.

Then look for patterns. Are certain topics consistently falling flat? Are you burying the point too late in the video? Sometimes you’ll find that your misses have a common thread—one that’s easily fixable once you spot it.

Also ask: did it really not work? Sometimes something underperforms only because it hasn’t had time, or it reached the wrong audience segment. Numbers matter, but they’re not the whole story. Pair them with context and gut instinct.

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There’s also mindset here. Studying what failed can sting. But it builds resilience and sharpens your intuition. Instead of avoiding the discomfort, lean into it with curiosity. It makes you quicker, clearer, and less precious about your output.

Most people over-index on what’s viral and ignore what’s valuable. But the creators who grow consistently? They treat every post—win or loss—as feedback. They’re learners first, not just performers.

So next time a piece of content tanks, don’t just delete it from memory. Study it. You might find your next big win hiding in what didn’t land.

LEVEL UP AS A CREATOR

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Become A Jovaya For Creators Member

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• Get direct creator-related advice from the Jovaya team 💬

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• Network with creators 🤝

• And much more 🎉

Jovaya For Creators is designed to empower content creators at every stage of their journey. With expert tips and personalized resources, you’ll gain the knowledge and support needed to accelerate your growth, as well as access a vibrant community of fellow creators to learn from and network with.

LET’S HIT A PIT STOP

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